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The Struggle of marketing SaaS apps

My Journey Building Two Apps: A Print-on-Demand AI Tool and Crypto Portfolio Tracker

Hey there! 👋 I’m excited to share how I finally brought two of my ideas to life at the end of last year. If you’re interested in AI tools for print-on-demand or crypto portfolio tracking, read on!

Quick Overview

  • Built productmuse.me: An AI-powered tool for Print-on-Demand product listings
  • Created hopefol.io: A crypto portfolio tracker with unique price target features
  • Currently exploring marketing strategies and seeking community feedback

productmuse.me: AI-Powered Product Listing Generator

The Origin Story

A few years ago, my brother and I started our Print-on-Demand (PoD) business. One challenge we consistently faced was creating product listings efficiently. Before the current AI boom, I envisioned a tool that could automate this process. This vision eventually became productmuse.me.

What Makes It Special

The webapp is straightforward but powerful: upload your PoD product image, and it generates:

  • SEO-optimized product titles
  • Compelling product descriptions
  • Relevant keywords for better visibility

While many AI chat tools can handle similar tasks, I wanted to create something specifically tailored for PoD sellers. The entire development took just over a week, and I’m proud of the result! 🎉

Business Model

Instead of a subscription, I implemented a credit-based pricing model. This approach means users only pay for what they use, and I keep operational costs minimal when usage is low.

hopefol.io: Dream Big with Your Crypto Portfolio

From Spreadsheet to Web App

This project began as a Google Sheets portfolio tracker using the Coingecko API. When API changes broke the spreadsheet, I saw an opportunity to create something better.

Unique Features

What sets hopefol.io apart from other crypto trackers:

  • All-time high value comparisons
  • Custom price target setting
  • “Dream scenario” calculations (imagine BTC at $250k+ or ETH at $15k+ 🚀)
  • User-friendly interface

Current Setup

The platform runs on Cloudflare’s free tier and uses a free crypto price API, keeping operational costs minimal. I’ve implemented basic advertising, though reaching the minimum traffic requirements for premium ad platforms remains a challenge.

Marketing Challenges and Costs

productmuse.me

  • AWS hosting (usage-based pricing)
  • Claude API integration (pay-per-use)
  • Domain: $35/year
  • Ad spend: $130+ (limited results)

hopefol.io

  • Cloudflare hosting: Free
  • Domain: $35/year
  • Ad spend: $200+ (some user acquisition, but not enough for sustainable ad revenue)

WebDevelopment #IndieHacking #SideProjects #PrintOnDemand #CryptoPortfolio #ProductDevelopment